MRI-Simmons ACT

Create and activate custom audience segments for hyper-targeted campaigns across digital, linear, and addressable

Activate Campaign Targets (ACT) provides marketers with full transparency into, and increased control over, target definitions, campaign data costs, and timing while also providing the benefit of consistent campaign targeting across various media channels. 

• Trusted, nationally-representative audiences

• Single-source consumer truth set drives campaign results over competing multi-source, fused data sets

• Activate across data-driven linear, CTV, addressable TV, display, mobile, and social media channels

• Fulfill to any DMP, DSP, SSP or addressable media

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