Connecting Beyond COVID: Finding kids and parents in today's media


When we talk about COVID-19’s impact on the media industry, central to that discussion is how the pandemic is impacting the people who consume that media - namely what they are watching, how they watch it, and how those behaviors are changing. When habits change, advertisers and brands have to modify their decision-making. This was true before the pandemic, and it will certainly be the case after. 

Parents (and their kids), always a key target for advertisers, have had very specific changes in media behavior. In this new report from MRI-Simmons, we pulled attitude and behavioral data from across our suite of consumer studies to reveal:

  • What media brands and streaming apps parents are using
  • Which purchases kids influence in their households
  • How often kids consume internet,  radio, and TV media

...and more! Fill out the form on this page to read the report.