Replay: Media Planning and Psychographics in the age of COVID-19

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The COVID-19 pandemic has drastically changed life for people and the brands trying to reach them. With revenues declining and budgets squeezed, marketers are tasked with reaching target consumers through shrinking media channels, while understanding consumer attitudes and drivers of behavior. In these unprecedented times, psychographic measurement has never been more important to inform messaging strategies that will resonate with people in their "new normal" environment.  

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