MRI Survey of the American Consumer

Increasing the Magazine Respondent Base

In this video, Risa Becker (SVP, Research Operations) shares an overview of MRI's Probabilities Initiative. This initiative aims to increase the respondent base for magazine audience analytics, facilitating more robust and stable analysis. In this 15-minute presentation, Risa will explain:

  • Why we've changed our methodolgy
  • How the methodology works
  • What this change might mean for you
For more, read our all-new Probabilities FAQ.